News surfaced today that Miley Cyrus was having a very public Twitter spat with her boyfriend, Justin Gaston. Cyrus and Gaston reportedly tweeted the following dialogue, cautiously avoiding the use of the direct messaging function:
Gaston -“People mistake stupidity for bravery way to [sic] easily.”
Cyrus -"Yeah. I love when people mistake bravery with writing a few stupid tweets trying to make it seem like they don't care. You're afraid to love.”
Gaston -“Sorry, Miles. But you can't work a stripper pole one day; and then pretend to be an innocent, scorned teenager the next. At least not via Twitter.”
Some media covered this public twitter exchange from the angle that Cyrus needs to learn the basics of social media communication (i.e. use the direct messaging function). I disagree with this view, as the entertainment business thrives on almost all kinds of publicity—positive and negative.
In this respect, the entertainment business is quite different from the regular business world. Most of the time, even negative publicity leads to increased iTunes downloads and movie ticket sales in the entertainment business. For those who disagree with this statement, feel free to ask Paris Hilton how she feels about it.*
Of course, the business world is different. Scandals and public spats between businessmen are damaging to businesses and definitely lead to lose-lose situations. It is never recommended that business executives start airing their laundry out in public.
But the news today that Cyrus and Gaston chose Twitter as the medium for their argument only cements social media’s place as a mainstay in our society. And that is good news for any business that is considering the use social media for marketing purposes.
*Notable exceptions to the argument that all publicity is good publicity for entertainers includes Tom Cruise’s bizarre behavior on Oprah and his spat with Matt Lauer as well as Mel Gibson pegged a racist after being arrested for drunk driving.
More articles like this? Follow me on Twitter at http://twitter.com/CedricVanhaver.
Gaston -“People mistake stupidity for bravery way to [sic] easily.”
Cyrus -"Yeah. I love when people mistake bravery with writing a few stupid tweets trying to make it seem like they don't care. You're afraid to love.”
Gaston -“Sorry, Miles. But you can't work a stripper pole one day; and then pretend to be an innocent, scorned teenager the next. At least not via Twitter.”
Some media covered this public twitter exchange from the angle that Cyrus needs to learn the basics of social media communication (i.e. use the direct messaging function). I disagree with this view, as the entertainment business thrives on almost all kinds of publicity—positive and negative.
In this respect, the entertainment business is quite different from the regular business world. Most of the time, even negative publicity leads to increased iTunes downloads and movie ticket sales in the entertainment business. For those who disagree with this statement, feel free to ask Paris Hilton how she feels about it.*
Of course, the business world is different. Scandals and public spats between businessmen are damaging to businesses and definitely lead to lose-lose situations. It is never recommended that business executives start airing their laundry out in public.
But the news today that Cyrus and Gaston chose Twitter as the medium for their argument only cements social media’s place as a mainstay in our society. And that is good news for any business that is considering the use social media for marketing purposes.
*Notable exceptions to the argument that all publicity is good publicity for entertainers includes Tom Cruise’s bizarre behavior on Oprah and his spat with Matt Lauer as well as Mel Gibson pegged a racist after being arrested for drunk driving.
More articles like this? Follow me on Twitter at http://twitter.com/CedricVanhaver.
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