Five Articles for Social Media Marketers

Innovative marketers continually find new ways to communicate and engage with their constituencies. One of the latest channels available to marketers is social media (or social networking sites), which allows access to small but targeted audiences.

For those who are still new to social media marketing, I’ve compiled some of the best recent articles and posts I have found on social media and SNS marketing do’s and don’ts.

1. In the article, The Importance of Social Media Marketing: Why You Should Learn and Master it, Maki lays out the reasons why social marketing is increasingly important. The post explains how, when done properly, it can lead to increased web traffic and tangible benefits.


2. Steve Coulson’s 5 Tips for Optimizing you Brand’s Presence on Facebook provides useful tricks to help businesses improve how they market themselves through social media, and more specifically SNS giant Facebook. Mashable.com is a good resource for news and information on social media and should be visited frequently by those interested in social media.


3. In 10 Things You Must Know Before Using Twitter, hilzfuld sums up what is most important to know about Twitter if you intend to become a more adept user. hilzfuld provides Twitter terminology, dos and don’ts, and useful applications to use in conjunction with Twitter.
   
4. eConsultancy’s in-depth article, 10 ways to measure social media success, provides a great list of ways to measure success and results from social media activities. A must-read for marketers challenged by their bosses or clients to provide measures and metrics to justify marketing spend.
   
5. To close the list, here's an article about using caution when Twittering. The article from Jim Andrews zeroes in on a specific case of someone Twittering recklessly and ruining his own reputation as well as the reputation of his firm. The article teaches us that, like traditional online media, social media are far from being private.

If you feel this article is useful, feel free to leave a comment or to forward it to your peers. After all, it's the "social media" thing to do!

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